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For The Love of Dog.

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Mission and Values

Pup Culture Designs is not about selling products.. its about creating memories, fostering Dog Mom Pride, and supporting animal welfare. Every product created by me; every order managed by me. I worked with multiple artists to find the right ones to create our beautiful portraits, and continually review product to ensure it's not only of high quality, but also unique. In a sea of dog-related products, we want to stand out. What sets Pup Culture Designs apart is an unwavering commitment to individuality and personalization. My greatest passion is being a dog mom. Pup Culture Designs is on a mission to honor dog moms like myself... and the dogs that love them.

Two "Dog People" Becoming One Family

Jonathan (known to clients and colleagues as Dr. Fradkin) and I met 14 years ago. I was 40. After focusing my life completely on my dog, working full time and building(and later selling) a dog daycare/boarding facility in Silicon Valley, I finally made time for love. I I saw a picture of Jonathan with his white veterinarian coat and I knew I had to meet him. Jonathan came to our first coffee date with his beautiful, gentle Labrador, Chestnut in tow, and the rest is history.*NOTE: We were so busy playing with our dogs that we never took a photo with all 4 of us. They are below.

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Honoring One Dog, Saving Another

Maximillian was the center of my world for 14 wonderful years, and after he passed away just 10 days after his diagnosis, I wasn't able to function. We created a non-profit in Max's honor to help save other loved pets in a health crisis when their families didn't have enough money to afford treatment. Saving other dogs in Max's and Chestnut's memories has been incredibly rewarding. After 6 years, Maxs Helping Paws has given away more than $1M and helped more than 1700 pets receive treatment.

An Unexpected Path

Life took an unexpected turn in 2022 when Jonathan - after taking an extended break with the hopes that his body could recover from all those years of putting his job above his health - was forced to end his career prematurely due to a degenerative genetic connective tissue disorder. Both our senior dogs also passed away within days of one another. In the face of a "new normal", as now a single-income home, I turned to my entrepreneurial experience, my love of creative design and most of all my passion for pups to create Pup Culture Designs. I hope you like it.

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